I never envision myself needing a winch, we never do that kind of riding (at least not in the last 4 years). However, I don't care for the look on the front where a winch plate would go, it looks unfinished. So I'd just like to put one there, does the brand matter? I do like the look of the EMP plate, what brand of winch doe that cover, or do they work with many/any? And yes, I know I may need one some day, but do carry a heavy duty tow strap.